Kajabi alternative
The Kajabi alternative for coaches who coach humans
Kajabi is for coaches becoming media companies. Hubabble is for the one-to-one work: sessions, notes, agreements, and your own private video room, without paying for a funnel machine.
When plans open, your first two weeks are free, and you can cancel anytime before you're charged.
No code yet? Email hello@hubabble.com and we'll send you one.
Side by side
Hubabble vs Kajabi, at a glance
Kajabi is a powerful platform, and it earns its reputation with course creators. This table sets the 1:1 coaching essentials next to Kajabi's course-and-funnel strengths, so you can see which one is built for the work you do. The green checks mark what each tool is genuinely good at. Where a Hubabble row says On the way or Not yet, it is not live yet.
| Capability | Hubabble | Kajabi |
|---|---|---|
| Entry price | Plans open soon | From $179/mo, or $143 billed annually |
| 1:1 coaching spine | Sessions, notes, agreements, and client relationships at the center | A coaching product exists, but the platform is built around courses |
| Client relationships and CRM | A real CRM: history, notes, and agreements per client | Lighter on relationship depth, with contact-count gates |
| Video sessions | Your own private video room, built in | Not a documented part of the platform |
| Payments to you | On the way. No cut of your revenue when they arrive | Built in, or 1 to 5% on payments when you use an outside processor |
| Courses, funnels, and marketing | Courses: not yet. A coach website and booking link today | Deep and polished. This is what Kajabi is built for |
| A built-in assistant | Robin, included in every plan | Assistant features pushed hard across the product |
| Free to try | A free trial when plans open | Free trial, then $179/mo to keep going |
| Built for | Coaches working one to one with clients | Course creators and one-to-many experts |
Kajabi details are current as of July 2026, from kajabi.com. We keep this honest. If something here is out of date, tell us at hello@hubabble.com.
Why coaches switch
Why coaches move to Hubabble
Built around the client, not the catalog
Kajabi organizes your world around products: courses, funnels, and offers you broadcast to a list. Hubabble organizes it around the person in front of you. Sessions, notes, agreements, and action items all live on the client, so the tool matches how one-to-one coaching actually works.
No funnel machine to pay for
Kajabi starts at $179 a month, priced for a media operation with a course to sell. If you coach ten people, most of that is funnel software you are not using. Hubabble is built for the practice you run today, not the marketing machine you have not built yet.
A room ready when your client books
Because Hubabble expects your work to happen live, every session opens in your own private video room, right alongside the booking and the notes. There is nothing to wire up on the side. Your sessions and the record of them stay together.
Feature by feature
A fair, plain look at each piece
Kajabi is a serious product with a serious strength. Where it leads we say so, and where Hubabble fits the 1:1 coach better we show you why.
- The one-to-one spine
- This is the real fork in the road. Hubabble is built for the coach who meets clients live and needs sessions, notes, agreements, and a running history of each relationship. Kajabi can host a coaching product, but its center of gravity is the course and the funnel around it. If most of your week is 1:1 conversations, you feel that difference every day.
- What the entry price buys
- Kajabi's cheapest plan is $179 a month, and it climbs from there. That price makes sense when you are selling a course to thousands of people. For a coach with a handful of clients, it is a lot of funnel and email tooling to pay for and never touch. Hubabble's plans, opening soon, are each built to be a complete one-to-one practice on their own.
- Client relationships and contact limits
- Kajabi gates its plans on contact counts, so your bill climbs as your list grows, whether or not those contacts are paying clients. Its CRM and relationship depth are lighter, since the product assumes you are broadcasting to many. Hubabble keeps a proper record per client and does not charge you by the size of your audience.
- Courses and marketing, honestly
- Here Kajabi is genuinely strong. Its course builder, funnels, and marketing tools are polished and fast to launch, and the brand carries real weight with creators. Hubabble does not do courses. If selling courses or programs to a large audience is the heart of your business, Kajabi is the better home.
- What you keep from each payment
- Kajabi has its own checkout, and when you connect a third-party payment processor it takes 1 to 5% of the sale on top of processing. Client payments in Hubabble are on the way. When they open, we will take no cut of your coaching revenue, and you will pay only the standard card processing fee.
Pricing
Pricing, in plain language
Kajabi is priced for selling courses at scale, and Hubabble plans open soon. Before you compare, weigh how much of the funnel side a one-to-one practice actually uses.
Hubabble
Plans open soon
Three flat plans, each a complete practice, and never a per-client fee. When client payments arrive, Hubabble takes no cut. The free Hubabble Community is open now.
Kajabi
From $179 / month
Three plans at $179, $249, and $499 a month, a little lower billed annually at $143, $199, and $399. Each plan gates on how many contacts you hold, and connecting a third-party payment processor adds a 1 to 5% cut on top of processing.
So Kajabi's entry plan is $179 a month for course and funnel tooling, with your bill rising as your contact list grows. Hubabble's plans will be one flat monthly price for a coaching practice, with Robin and your private video room included, and no cut of your client payments once payments open.
Honest fit
Who each one is best for
We would rather you land in the right place than just sign up. Here is the honest version.
Hubabble is a great fit if
- Most of your week is one-to-one sessions, and you want the tool to revolve around each client.
- You want a private video room, notes, and agreements in one place, ready the moment a client books.
- You would rather not pay for course and funnel tooling you do not use.
- You want no platform cut on top of processing once client payments open.
Kajabi might fit better if
- Your business is mainly selling courses or one-to-many programs to a large audience.
- Polished funnels, landing pages, and marketing automation matter more to you than 1:1 depth.
- You are building a media brand and want course, email, and checkout tooling under one roof today.
Moving over
Switching is the easy part
The worry with any move is losing your clients or your history in the shuffle. Here is how moving over works, so nothing goes dark while you settle in.
- 1
Robin walks you through your coach website, booking page, session types, and agreements, so your practice is ready to run.
- 2
Importing your client list is on the way. Until then, email hello@hubabble.com and we will help you plan the move.
- 3
Keep your current tool running while you set up, so nothing goes dark on your clients.
Common questions
Questions coaches ask
Still deciding? Send a note to hello@hubabble.com. A real person answers.
Is Hubabble a good alternative to Kajabi?
If your coaching is mostly one to one, yes. Hubabble is built around the client relationship: sessions, notes, agreements, and a private video room, with client payments on the way. Kajabi is excellent at selling courses to a large audience, but for a coach running ten or twenty clients, most of that funnel and marketing power sits unused.
Why is Kajabi priced so high?
Kajabi is priced for creators selling programs at scale, so its cheapest plan is $179 a month. Its plans also gate on how many contacts you hold, which means your bill can climb as your list grows even when those contacts are not paying clients. Hubabble's plans, opening soon, are flat for the practice you run, no matter the size of your audience.
Does Kajabi take a cut of my payments?
When you use Kajabi's own checkout there is no extra platform fee, but when you connect a third-party payment processor Kajabi takes 1 to 5% of the sale on top of standard processing. Client payments in Hubabble are on the way, and when they open we will take no cut of your coaching revenue. You will pay only the usual card processing fee.
Can I sell courses if I move to Hubabble?
No. Hubabble does not do courses. If selling courses is the heart of your business, Kajabi is the better home. Hubabble's strength is the 1:1 side Kajabi treats as an afterthought: the sessions, notes, agreements, and relationships that make up a coaching practice.
Can I move my practice from Kajabi to Hubabble?
Yes, and you can keep coaching through the switch. Importing your client list is on the way. Until then, email hello@hubabble.com and we will help you plan the move: what to export from Kajabi, what to set up first, and how to keep Kajabi running while you settle in, so clients never hit a dead end.
Your free Hubabble Community is open now.
Meet other coaches, ask questions, and share what is working. Plans open soon, and you'll hear the day they're ready. No spam. Just the emails you need to run your practice.
No code yet? Email hello@hubabble.com and we'll send you one.